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avatar for Joel Hoffmann

Joel Hoffmann

Renesas
Open Platform Marketing Manager
Arizona, USA
Joel Hoffmann is a seasoned professional with over 30 years of experience developing new markets, with heavy focus on automotive software and open development concepts in the Connected Car segment. His current engagement is with Renesas Electronics which is currently a Platinum AGL member, Core GENIVI member, and Silver Yocto Project member.

Previously, he served as an Automotive Strategist for the Intel Automotive Solutions Division where he successfully grew the first open automotive software consortium, GENIVI Alliance, as Director of Marketing and Intel representative to GENIVI Board.